Biography
Stefania Borghini is an Associate Professor of Marketing at Bocconi University, Milan. She is also the Director of the Bachelor in Economics and Management for Arts, Culture, and Communication. She has always served Bocconi and other international academic institutions in various roles and has accomplished several duties.
Her research interests are related to consumers’ behavior in the marketplace and their connections with brands and retail spaces in particular. Her current projects are focusing in particular on children’s and women’s behavior and on the role that companies and the market in general can play to improve their lives. She has published her works in books and the most important academic journals in the field of marketing.
She has won several awards for excellence in research in Bocconi, and one of her publications received two important international awards, the Emerald Citation of Excellence and the 2011 Davidson Honorable Mention Award for the Best Article in the Journal of Retailing.
In both research and teaching projects, she likes to cooperate with international and domestic companies to maintain a strong link between her research activity and the priorities of the market and society in general.
Latest publications
- La mobilità urbana nella prospettiva della Generazione ZEconomia & Management, 2024, no. 2, pp.87-96
- PRENESTINI S., BORGHINI S., CARÙ A.Embracing Diversity and Body Positivity: The Role of Marketing in Fashion Markets and Culture in Marketing Fashion. Critical Perspectives on the Power of Fashion in Contemporary CultureKarin M. Ekström (Eds),Routledge, chap. 4, pp.59-76, 2023
- BORGHINI S., Sherry J. F., Joy A.Attachment to and Detachment from Favorite Stores: An Affordance Theory PerspectiveJournal of Consumer Research, 2021, vol.47, no. 6, pp.890-913
- Morrow G., BORGHINI S.Data Analysis and the Arts: The Mistake of Ignoring the Numbers in Managing the Cultural Business Michela Addis, Andrea Rurale (Eds),Routledge, chap. 6, pp.184-212, 2021
- MORROW G., BORGHINI S.L’analisi dei dati nel campo delle arti. L’errore di ignorare i numeri in Il valore della cultura: 22 esperti per nuove strategieMichela Addis, Andrea Rurale (Eds),Skira Editore, pp.215-242, 2021
- BORGHINI S., Maclaran P., Bonnin G., Cova V.The ecology of the marketplace experience in Marketing Management Luca M. Visconti, Lisa Peñaloza, Nil Toulouse (Eds),Routledge, pp.408-426, 2020
Grants & Honors
Excellence in Research Award – Università Commerciale Luigi Bocconi , 2020
Innovation in Teaching Award – Università Commerciale Luigi Bocconi , 2016
Davidson Honorable Mention Award for the Best Article in the Journal of Retailing, 2011
Excellence in Research Award – Università Commerciale Luigi Bocconi , 2010
Excellence in Research Award – Università Commerciale Luigi Bocconi , 2009