Prof. Deva Rangarajan, is an Associate Professor of Marketing and the Director of the Center for Professional Selling at Ball State University, USA. He has a Bachelors in Mechanical engineering from India and a PhD in Marketing from the University of Houston, USA. He spent 14 years as a professor at Vlerick Business School in Belgium. He also has taught at University of Cologne, SDA Bocconi –Italy and India, Gordon Institute of Business Studies in South Africa. He has worked closely with many companies to consult and deliver, customized programs. The list of multinational companies he has worked with include Iveco, Yanmar, Epiroc, Atlas Copco, Schneider Electric, Siemens, Philips, Johnson and Johnson, Medtronic, Aliaxis, Etex, Bostik, ING, BNP Paribas Fortis, Johnson Controls, Tosoh Bioscience, Doosan, Bekaert, Atlas Copco, AGC, SWIFT, Cummins, Vesuvius, etc.