3 Days
Minimum work experience of 3 years
Total program Fee:
Price: INR 1 Lac + GST
This program is aimed at providing to managers and entrepreneurs working in the Indian Retail, Fashion and Luxury sectors the fundamental know-how and insights to understand the dramatic changes brought by digital transformation, new consumers trends, and globalization.
This compact program, designed and taught by professors from SDA Bocconi School of Management, Italy, who have supported and trained many Italian worldwide luxury, fashion, and design brands, is a fundamental milestone for those who want to learn.
The trends in the International Luxury industries
How to navigate the change and seize
How to build a successful brand and improve the “go to market” strategies
How to create value in the Retail, Luxury and Fashion industries
How to go to market and design an omnichannel strategy
Our fast-paced and exciting program will help executives to develop the creative and practical skills which are vital to luxury sector careers in retail, automotive, real estate, fashion, furniture, jewellery, cosmetics, accessories etc. This program offers an engaging and comprehensive approach to the specific business model of Luxury.
Luxury Business and differentiation strategies: key learnings from leaders (Italy, France)
Identifying and discussing Luxury Dilemmas
Global trends in Luxury: a focus on emerging countries
Innovation in Luxury: from product launch to new business models
International growth of luxury companies: market selection, adaptation and entry modes
Differences across countries and impact on profitability of luxury companies
Go to market: combining online and offline effectively
Challenges from a multichannel distribution strategy and new store opening process
The Location game: how to select a retail location in line with brand str
How to evaluate Retail KPIs, link commercial performance and P&L performance
Retail development strategy and tools with understanding on direct retail or partnerships?
Brand Mapping and the research of a vacant brand positioning