Center Of Excellence
Center Of Excellence – Retail & Luxury
One of the centers to be conceptualized in the year 2013 was the Center of Excellence for Retail & Luxury.
Center’s Mission: Create a Global Knowledge Platform for both Retail and Luxury through deep research. An Advisory Board
consisting of industry leaders in Retail and Luxury has been set up to act as a sounding board for all Projects that get initiated through
the Centers Members.
Rationale For Research Collaboration
- Leading Faculty at SDA Bocconi in Retail & Luxury – Doing research
on Consumer Buyer Behavior, Customer Satisfaction & Dissatisfaction, Loyalty Programs, Privacy, Category Management, Channel Management, E-Commerce & Mobile Commerce, Experiential Marketing, Retail Innovation, Retail Distribution, Private labels vs Brands and Value Co-Creation. - Director Prof. Dr Anjana Grewal, Ph.D., has several decades of experience in Retail & FMCG sectors at Senior Level in India – Expertise in Marketing Channel Management, Service Quality & Customer Satisfaction.
- Bocconi has 263 Partner Schools across the world which helps us to connect with other countries to determine best practices.
- Experience in developing Digital Questionnaire & managing backend data
- Managed Field Solutions for a Pan India study. Thereby creating a new capability for the center to undertake large studies in future.
- Deep Experience in Qualitative and Quantitative Research Projects.
Activities
Retail Manager
An executive education program with both Milan and India editions has been successfully executed in 2013 and 2014
Research Projects
- Legal Aspects for Retail – 2014 – Pricing of SKUs in various Retail Chains – 2014
- Study of the Fragrance Market – 2015
- The Current Indian Shopper & Retail Channel Levers – 2015-2016
- The Sachet Revolution in India – WIP
- A Research Report on Ice-cream Industry in India – WIP
- Mall study for India’s key cities – WIP
- Loyalty program for fashion apparel industry – WIP
- Customer Satisfaction in Airlines / Hospitality sector – WIP
DOWNLOADABLE REPORTS
Retail Forum
Roundtable Conference on ‘Customer Centricity in Retail Industry in India’ – 2016
Roundtable Conference on ‘Game Changing Levers in the Omni-channel Retail World in India’ – 2017