SDA Bocconi Asia Center was honoured to host the Cartier team for a round of exciting and interactive campus engagement for the full-time International Master in Business Program.
Founded in 1847, Cartier possesses a unique savoir-faire when it comes to high jewellery and is truly a reference point when it comes to timeless luxury. Cartier’s association with India spans over 110 years. Over time, the brand has managed to stay meaningful and relevant in the region and continue to strive to maintain that.
Jaya Venugopal (University Engagement Director), Jennifer Andamaye (HR Director MEIAT), Lauren Collins (Senior Talent Acquisition Partner) & Aastha Dubey (HR Manager India) answered questions that students had about the brand, its presence in the country, the strategy they employ to penetrate new markets and more.
While remaining a constant source of inspiration for the whole industry, Cartier is also a textbook example of how a luxury brand can cover all the bases, from craftsmanship and product development to customer experience and digital strategy. From a cultural business perspective, the founders have successfully inculcated the values of rigour, generosity and curiosity into all the employees of Cartier.
This is an invaluable partnership for SDA Bocconi Asia Center. We thank the team for taking out the time to give students a close glimpse into the world of Cartier and we look forward to many more such interactions in the future!