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The Bocconi Brand: What’s in a Name?


While a world-class education is the overriding imperative when it comes to the b-school selection process, one factor remains an essential part of the equation: reputation. Why? Because with so many MBA programs to choose from, a distinguished brand name attests to the quality of the degree — not just to prospective students, but also to employers seeking out the best and brightest talent.

One name sure to stand out in any crowd? Bocconi. Let’s take a closer look at why adding the Bocconi name to your resume is a winning proposition.

About Università Bocconi

Università Bocconi, founded in 1902, was the first Italian university to grant a degree in economics.

For a century, Bocconi has played a leading role in Italy’s social and economic modernization. It has remained true to its founding values of being a major research university, with democratic values and open to the world, as well as financially and politically independent.

About SDA Bocconi 

SDA Bocconi is one of just five business schools to have received not one, not two, but three of the world’s most prestigious accreditations awarded by prominent global organisations.

It’s not surprising, therefore, that this prestigious institution garners top spots on international rankings, including the title of Italy’s best business school, according to the Financial Times global roundup, along with top 10 rankings in Europe and top 25 global rankings.

But it doesn’t end there. SDA Bocconi also consistently makes the grade at Forbes, The Economist, Bloomberg Businessweek, and QS Top MBA. The clear takeaway? SDA Bocconi’s reputation is more than good — it’s truly stellar.

Brand Matters

While discussions are abound regarding the ROI on business school, experts agree that the better the programme, the higher the ROI. With Bocconi, you don’t just get a business degree, you gain access to all of the advantages of a world-class business programme, along with the credibility and prestige that go along with it.

Employers don’t just know the Bocconi name; they covet Bocconi graduates. Our extraordinary placements at both SDA Bocconi and MISB Bocconi speak for themselves.

Enter MISB Bocconi

For MBA candidates looking for all of the advantages of International Business Schools in India, the Bocconi name with direct and strategic sightlines of the rising Indian economy, MISB Bocconi is the true embodiment of “best of both worlds.” There’s no better seat in the house when it comes to advancing your knowledge of the business world than in the heart of Mumbai.

Not only that, but there are plenty of opportunities for international immersion, as well, thanks to our celebrated exchange programmes. You won’t find the amalgam of these opportunities anywhere else: We are proud to have the honour of being the world’s only offshore presence of Bocconi.

When you select MISB Bocconi, you’re not just choosing a business school, you’re choosing to become part of a community of innovators, big thinkers, and business leaders known all over the world. Can you think of a better way to build your personal brand than by becoming part of the Bocconi legacy?

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