The PGPB 4 batch of MISB Bocconi recently concluded their summer internships. L’Oreal, Carlsberg, Vodafone, MSD, Tata Capital, Ernst & Young, Centrum Capital, ICICI Bank, SBI Mutual Fund, Decathlon, Arvind Lifestyle Brands, BookMyShow and Piaggio India are some of the erstwhile companies where students interned in various profiles. The following excerpts from a few students will give MBA aspirants a perspective on what to expect from a 2-month stint in the big and not so bad world of corporate professionals.
John Jacob, Summer Intern, BookMyShow:
The last industry I thought I would work in was the ticketing industry, but I took up the opportunity to work with the marketing analytics team at BookMyShow. I was engaged in a mammoth project aiming to unearth typical customer behaviours to position BMS’s marketing to the preferences of individual customer clusters. The project was aimed to improve customer satisfaction, retention rates, increase the frequency of purchase and lifetime value in addition to better marketing ROI. It was a fun-filled learning experience and a vibrant place to work at. In addition to analytics, I learnt a lot about marketing, design, branding and CRM in the e-commerce space and what it takes to provide a memorable experience to a customer.It has been a summer well spent indeed!
PriyaBhatter, Summer Intern, Merck Sharp &Dohme:
My stint at MSD was challenging and tougher than I expected – given my background in market research, I thought it would be easy – peasy but it sure wasn’t! My internship led to me apply an interesting mix of concepts that I had learnt in marketing, finance and strategy – and I also had to deep dive into the heart of the Indian cancer scenario. The project outcome was deeply rewarding – I was able to present a new business model and financing strategy to the region-wide sales team – this strategy is currently being pilot tested. The implementation of this project will have a direct impact not only on MSD’s top line but also on saving lives by increasing drug affordability.
Saurabh Agarwal, Summer Intern, Ernst & Young:
EY! The name was enough for me to fall for the internship. I got a superb chance of working for the Risk Advisory team and worked with multiple stakeholders, right from the Senior manager to the Partner level. The best part was the autonomy given to me as the only intern part of the 4 member Project team. You know your worth when your colleagues appreciate your work and trust you with it. That’s exactly what happened during my 2 months of internship.EY not only taught me the technicalities and imparted work-related education but also gave me insights on the ‘life of a consultant’ which I aspire to live ( even more passionately) ahead.
ShradhaVarma, Summer Intern, Vodafone:
At Vodafone, I was exposed to the dynamic nature of the telecommunications industry at the very onset. Having a project on reducing post-paid churn and recommending ways to retain customers was both challenging and intriguing. I learnt about the fact that marketing is truly incomplete without on field sales work and that retaining a client is to deal with the intangible aspects of the mind – which is tough to change.
Vodafone has taught me the true meaning of being on my toes at all times. The entire marketing team has been supportive and aided me to execute a few of my recommended strategies.
Tanay Sachdeva, Summer Intern, Arvind Lifestyle Brands:
My internship experience at Arvind Lifestyle Brands in Bengaluru are my initial footsteps in the corporate world, and it has been full of ups and downs. There were days I was elated due to good feedback from my mentors both of which were veterans from Lintas with many years of experience in building brands. There were also days where I felt myself be completely inadequate. Overall I had a hands on experience on how brands are built, why companies choose the brand ambassadors they do, advertising techniques and most importantly, the functioning of a fashion retailer.
This article is contributed by the various student mentioned and put together by Saroj Javeri of PGPB4.If you want to interact with any of these students, please write to us on firstname.lastname@example.org with the subject line – Interaction With Current Students.
If you want to interact with any of these students, please write to us on email@example.com with the subject line – Interaction With Current Students.