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Career Development Services at SDA Bocconi Asia Center

A quick guide on Placements – Preparation and Process Objective Career Development Services (CDS) is dedicated to training, advising, and connecting students to opportunities for industry experiences in order to foster their intellectual, social, and personal transformations. Team CDS is dedicated towards Capabilitybuilding and corporate Relations for the school and students. Vision Career development as […]

Marketing is not Selling, but Developing a Relationship

The Post graduate students of International Master in Business of  SDA Bocconi Asia Center had the rare privilege of hosting the guest session of Mr. Prashant Parameshwaran, Director, Marketing Strategy & Insights, CocaCola for India & South West Asia. Mr. Parameshwaran being a man of practicality over theory, discussed what marketing meant for the students. […]

Tips on how to prepare for NMAT by GMAC entrance test

NMAT by GMAC is a computer based test that consists of 120 questions to be answered in 120 minutes. The exam has three sections- Language Skills, Quantitative Skills and Logical Reasoning. The sections are individually timed. The level of difficulty of questions is easy to moderate level of difficulty. The goal of the test-taker should […]

Unboxing Operations: Smart supply chain management

GenOps the operations club of SDA Bocconi Asia Center organized the second edition of OPCLAVE’18- Unboxing Operations “Smart supply chain management”. The conclave hosted some of the industry veterans who have experienced and shaped the digitisation curve in supply & demand chain management. The conclave updated on latest technologies and innovations, agile customer-centric supply planning, […]

SDA Bocconi Launches Its Asia Center in Mumbai

The Center will focus on postgraduate programs and executive education with deep customization of the learning experience, thanks to both international and local faculty. SDA Bocconi School of Management launches the SDA Bocconi Asia Center in Mumbai. The school of management based in Milan, Italy, (29th worldwide for its Global MBA program by Financial Times […]

MISB Bocconi bags 2nd position at the Mallenial Challenge organised by Bestsellers, Unbox Retail

Three of us Ovya, Thejaswini, and Shruthi at MISB Bocconi took time out from our busy schedules and volunteered to enter into a b-school competition – The Mallennial Challenge organized by BestSellers, unBox Retail. The challenge was to survey a Retail Mall and study its demographics to suggest out of the box strategies in order to […]

WOOING THE INDIAN SHOPPER

Insights from a report on customer loyalty in the context of Indian Retail By Prof Sandro Castaldo Western retailers are increasingly facing pricing pressure, which is decreasing their margins: They therefore are looking for new ways of leveraging the relationship with their existing customers and are focusing on loyalty-based strategies. In order to study the strategies […]

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